Make impact with retail media and be part of the third and biggest wave of advertising. For brands, it is increasingly difficult to reach and engage customers. Retail media offers a solution. It is a powerful asset when building a successful marketing campaign and an effective way to:
∙ Personalize advertising
∙ Reach a wide audience
∙ Improve return on investment
Ad Retail Media unlocks advertising opportunities for non-endemic brands
Ad Retail Media offers retail media opportunities to brands that don't sell products through Albert Heijn and bol, also known as non-endemic brands. Retail media enables advertisers of these brands to reach a wider net of customers or to reach a target group. This type of advertising helps to diversify the digital marketing strategy to reach customers during every stage of the buying journey.
We connect you to your target audience
Ad Retail Media (AdRM) is an initiative by Ahold Delhaize. Our local banners Albert Heijn and bol are already servicing their brands with a broad range of retail media. In addition, Ad Retail Media unlocks retail media opportunities for brands that are not being sold at Albert Heijn and bol. Leveraging the reach and insights of Albert Heijn and bol, we optimise the relevance in advertising.
Create an impactful marketing campaign
Customer behaviour is constantly developing and advertisers will need to stay on top of these latest trends. Let Ad Retail Media guide the way when it comes to reaching your customers through effective advertising, as we can help your organization to maximize the return on investment of your marketing campaign(s).
Products & Services
The power of customer insights
Focus on target audiences that are truly relevant for your marketing campaign. With Ad Retail Media we unlock a platform for non-endemic brands, leveraging the insights of Albert Heijn and bol to increase relevancy in advertising.
Read more about the products we offer below:
