Case overview
Van Mossel
Through a 360° campaign at Albert Heijn Van Mossel reached a wide audience and build brand awareness around sustainability.
Van Mossel Automotive Group is a well established Dutch brand in the mobility industry. The company owns 402 stores and are an official partner of 28 car brands.
A 360° campaign was launched at Albert Heijn where Van Mossel was visible throughout the whole customer journey. This campaign lasted 9 weeks. Van Mossel focuses on making the car industry more sustainable. They wanted to promoted this message, as well as making customers aware they can lease their electric car at Van Mossel.
