Frequently asked questions

Ad Retail Media, Albert Heijn Retail Media Services and bol Retail Media are all part of Ahold Delhaize. These retail media solutions provide the following advertising opportunities:

- Ad Retail Media: advertising opportunities for non-endemic advertisers through onsite (ah.nl), instore (Albert Heijn) and extended reach.

-Albert Heijn Retail Media Services: advertising opportunities for endemic advertisers through onsite (ah.nl and AH app), instore (Albert Heijn) and extended reach.

- Bol Retail Media: advertising opportunities for endemic advertisers through onsite (bol.com) and extended reach.

An endemic brand structurally sells their products through Albert Heijn and bol. A non-endemic brand does not structurally sell their products or offerings through Albert Heijn en bol.

Absolutely. It’s possible to combine multiple advertising possibilities, for instance targeted campaigns, display banners and online videos, in one omnichannel marketing campaign. Together we will look for the best possible mix to extend your marketing campaign and reach your targets.

No, there is no minimum or maximum run-time for a marketing campaign.