Products & Services

Always a better match: Reach your customer through Ad Retail Media

Make impact with an omnichannel marketing campaign

Ad Retail Media is uniquely positioned to leverage insights into customer preferences and is able to help advertisers reach significant results through:

1. Reaching customers within a retail setting

Customers in a retail setting are in a "shopping state of mind" and are more susceptible to advertising.
Time spent looking at an advertisement is longer compared to advertisements in a non-retail setting.

2. Providing an incredible reach through retail media

Retail media has the ability to reach a very wide audience, either in-person or online.
With the usage of first party data you can target a specific set of customers with product recommendations across a variety of channels.

3. Offering benefits for non-endemic advertisers

Non-endemic retail media provides a great opportunity to provide a future-proof (cookie-less) solution to engage with the right set of customers.
Non-endemic advertisements have a high noticeability, as these ads are not what you expect within a retail environment.

Who do we work with?

Make impact with your advertising: Ad Retail Media connects advertisements to relevant customers. Read more in the section below about how we support advertisers with retail media.

Advertising & Media Agency

Tap into Albert Heijn and bol’s unique insights and expand the quality and quantity of advertising.

Non-Endemic

As a non-endemic brand, your products are not sold directly
through Albert Heijn and bol. However, AdRM provides a great opportunity to advertise within our retail environment.

Endemic

When your products are sold directly through Albert Heijn and bol and you would like to learn more about their retail media services visit: ahretailmediaservices.nl or adverteren.bol.com to learn more.

Advertising opportunities with Ad Retail Media

Product types

Offsite
Onsite
Instore

Clear filters

Digital out of home (DOOH)

Boost your brand recognition

With digital out of home screens you can reach your potential buyers when they enter or are near the Albert Heijn store.

Homepage banner

The start of the shopping journey on the website and in the app

With the homepage banner you will directly target shoppers who visits the Albert Heijn website or application, whether they order groceries or check opening hours.

Home delivery

Delivered right at the doorstep

Reach customers by adding a flyer to the crate (box for home delivery) of their order.

Handscanners

Your advertisement in the hands of the customer

Millions of customers shop with a handscanner at Albert Heijn every week. Advertising on a handscanner makes you visible right at the entrance, before the customer walks into the store. This is an ideal way to create brand visibility and to stay top of mind.

Instore screens

Show your advertisement on screens instore

Reach customers when they are visiting the Albert Heijn store. Show your advertisement in relevant places and create brand awareness while customers are shopping.

Instore radio

Let your audience hear your message at the right moment

Let your message be heard through the radio in Albert Heijn stores. Create awareness and bring your product top of mind to the customer during their store visit.

Bancarella screens

Display your advertisement on the bancarella screens

At the bancarella in Albert Heijn fresh goods are sold to the customers. Promote your brand on the bancarella screens and create brand awareness while customers are shopping.

Snacks & bakery screens

Display your advertisement on the snacks & bakery screens

Promote your brands on the snacks & bakery screens in Albert Heijn stores. Create awareness and bring your product top of mind to customer during their store visit.

Wine screens

Display your advertisement at the wine section instore

Promote your brand on the wine screens in Albert Heijn stores. Create awareness and bring your product top of mind to customer during their store visit.

Promo team on the shopfloor

Let customers experience your product

If you would like customers to fully engage with your product, have them test it themselves. Or give away a sample for customers to review later. The promo team can make sure your audience receives an informative introduction to your product.

Offsite advertising

Extend the reach of your advertisements

Accelerate your brand impact through extending the reach of your advertisements. Reach a relevant audience through media channels.

Brand page

Your own brand page on the Albert Heijn website and app.

Your organization's brand page can be placed on the Albert Heijn website and app. This brand page can feature your own content and brand messaging, to inform customers about your products or services.